An estate agent in London has been reported to the Advertising Standards Authority (ASA) after a complainant claimed the company’s website did not display sufficient detail about the fees charged to tenants by the company.
Harrisons Property London Limited, which has a branch in Canary Wharf within a commercial estate (pictured), was reported by a member of the public over its tenant fees page which, it was claimed, was misleading.
Following the referral, the ASA approached the company, which gave an assurance that its rental property listings would be amended so that “all non-optional fees that can be calculated in advance and any fees which cannot be calculated in advance are provided on the landing page via a clear link”, and it would explain how its fees are calculated.
These amendment have now been completed. But the company is not the only one to be approached by the ASA this week to amend claims made in adverts.
Choices Estate Agents, which is based predominantly in London and the South of England, advertised a property for sale with permission to build an office, workshop and garage.
A complainant challenged whether the listing was misleading because they believed the property had not been granted planning permission. The listing has now been taken down.
Emoov complaint
Hybrid agency Emoov has also removed an advert, this time a poster, after someone complained to the ASA that its claims about fees didn’t explain clearly enough the difference between its charges inside and outside the M25.
Also, developer Galliard Homes has agreed to amend an ad for one of its developments in Wimbledon, which claimed the famous London district’s attractions were ‘in the immediate vicinity’ but in fact are a little over a ten minute drive away.
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